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GB Liquid Milk Market
Published 1 February 12
GB Liquid Milk Expenditure and Volume Sales
Comparing the 52 weeks ending 26 December 2010 and the 52 weeks ending 25 December 2011:
- Volume sales of liquid milk rose 1.9% year-on-year (YOY), this rate of growth has started to slow over the last 12 & 4 week periods with growth rates of 0.6% and 0.4% respectively. The removal of the multi buy offers from the some of the large retailers in October may have influenced this slow down in volume growth.
- Value sales of liquid milk declined 2.8% over the past year which has been driven by the 4.6% decline in average price per litre of liquid milk. Value sales did increase 0.5% YOY over the past 12 weeks, but declined 1.3%YOY in the last 4 weeks.
- Pasteurised milk remains the largest segment within the liquid milk market with a 85% volume share in the year ending 25th December 2011. In the past year volume sales of Pasteurised milk increased 3.6% YOY, during the same time period value sales declined 2.6%.
|
Total Value £ 000's |
52 Wk Share% |
52 w/e 25 Dec 11 |
Year on Year Change % |
|
12 Wk Share % |
12 w/e 25 Dec 11 |
Year on Year Change % |
|
TOTAL MARKET |
100 |
3,240,152 |
-2.8 |
|
100 |
747,057 |
+0.5 |
|
Filtered |
7.9 |
255,452 |
-4.4 |
|
7.6 |
56,779 |
-5.9 |
|
Other Types |
1.1 |
36,294 |
-6.5 |
|
1.1 |
8,405 |
-12.1 |
|
Pasteurised |
81.9 |
2,653,544 |
-2.6 |
|
81.9 |
611,627 |
+1.6 |
|
Soya |
2.2 |
71,024 |
-0.3 |
|
2.2 |
16,708 |
+0.6 |
|
Sterilised |
0.7 |
21,795 |
-15.5 |
|
0.6 |
4,205 |
-29.2 |
|
U.H.T. |
6.2 |
201,959 |
-1.6 |
|
6.6 |
49,329 |
+0.2 |
|
|
|
|
|
|
|
|
|
|
Total Volume Litres 000's |
52 Wk Share% |
52 w/e 25 Dec 11 |
Year on Year Change % |
|
12 Wk Share % |
12 w/e 25 Dec 11 |
Year on Year Change % |
|
TOTAL MARKET |
100 |
5,214,585 |
+1.9 |
|
100 |
1,209,683 |
+0.6 |
|
Filtered |
6.2 |
322,289 |
-6.7 |
|
5.9 |
70,791 |
-6.8 |
|
Other Types |
0.5 |
26,749 |
-10 |
|
0.5 |
6,140 |
-15.3 |
|
Pasteurised |
85 |
4,431,035 |
+3.6 |
|
85.1 |
1,029,845 |
+2 |
|
Soya |
1.5 |
79,804 |
-1 |
|
1.5 |
18,579 |
-0.4 |
|
Sterilised |
0.5 |
25,418 |
-18.5 |
|
0.4 |
5,142 |
-28.3 |
|
U.H.T. |
6.3 |
329,250 |
-6.1 |
|
6.5 |
79,192 |
-5.4 |
Source: Kantar Worldpanel
Over the past year the average price per litre of liquid milk was 62p, this declined 4.6% YOY. This was mainly driven by the 6% decline in the average price per litre of pasteurised milk. UHT milk has seen the average price per litre increase 4.8% over the past year to 61p. The rise in average price of UHT milk is also reflected in 12-week and 4-week time periods with growth rates of 5.9% and 4.9% respectively. Sterilised milk has seen the average price per litre decline over last 12 and 4 weeks periods, despite an average price rise per litre of 3.6% over the year. It remains a small share of the milk market recording a 0.5% volume share over the past year.
|
Average Price Per Litre |
52 w/e 26 Dec 10 |
52 w/e 25 Dec 11 |
Year on Year Change % |
|
12 w/e 26 Dec 10 |
12 w/e 25 Dec 11 |
Year on Year Change % |
|
TOTAL MARKET |
0.65 |
0.62 |
-4.6 |
|
0.62 |
0.62 |
-0.1 |
|
Filtered |
0.77 |
0.79 |
+2.5 |
|
0.79 |
0.8 |
+1 |
|
Other Types |
1.31 |
1.36 |
+3.8 |
|
1.32 |
1.37 |
+3.8 |
|
Pasteurised |
0.64 |
0.6 |
-6 |
|
0.6 |
0.59 |
-0.3 |
|
Soya |
0.88 |
0.89 |
+0.8 |
|
0.89 |
0.9 |
+1 |
|
Sterilised |
0.83 |
0.86 |
+3.6 |
|
0.83 |
0.82 |
-1.3 |
|
U.H.T. |
0.59 |
0.61 |
+4.8 |
|
0.59 |
0.62 |
+5.9 |
Organic and Channel Islands
|
|
52 Week Data Ending |
|||
|
Volume (000's litres) |
26 Dec 10 |
25 Dec 11 |
Yr on Yr%* |
|
|
Organic |
161,670 |
146,461 |
-9.4 |
|
|
Jersey & Guernsey |
8,923 |
9,221 |
+3.3 |
|
|
52 Week Data Ending |
|||
|
Expenditure (£000's) |
26 Dec 10 |
25 Dec 11 |
Yr on Yr%* |
|
Organic |
132,089 |
119,579 |
-9.5 |
|
Jersey & Guernsey |
9,113 |
9,230 |
+1.3 |
Source: Kantar Worldpanel
Doorstep Vrs Retail
Doorstep sales accounted for 3.9% of the total volume of milk sold for household consumption in the 52 weeks ending 25 December 2011, equivalent to 201m litres and down by 18.6% when compared with the previous year.
|
52 Week Data Ending |
|||
|
Volume (000's litres) |
26 Dec 10 |
25 Dec 11 |
Yr on Yr%* |
|
Total Market |
5,115,390 |
5,214,671 |
+1.9 |
|
Retail |
4,868,052 |
5,013,376 |
+3.0 |
|
Doorstep |
247,338 |
201,295 |
-18.6 |
|
52 Week Data Ending |
|||
|
Expenditure (£000's) |
26 Dec 10 |
25 Dec 11 |
Yr on Yr%* |
|
Total Market |
3,333,017 |
3,240,069 |
-2.8 |
|
Retail |
3,082,828 |
3,027,133 |
-1.8 |
|
Doorstep |
250,190 |
212,935 |
-14.9 |
*Please note: the data only includes retail sales for in-home consumption and doorstep sales. Percentages may differ due to rounding of reported values. Source: Kantar Worldpanel